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Serious Shea Care from Shea Terra Organics

The premium skin care company delivers high quality, effective and affordable shea butter to the masses

Shea butter, a natural skin loving ingredient known for it’s ability to heal and moisturize skin, is the sole ingredient that Shea Terra Organics premium skin care was founded on over a decade ago. What makes this natural ingredient so effective is it’s high absorption rate that allows the butter to melt into the skin. High in vitamin A and C, it works beneath the surface to heal and regenerate skin, reduce scars and stretch marks and treat skin conditions including eczema, psoriasis and dermatitis.

While many beauty and skin care companies have incorporated this multi-beneficial ingredient into their products, Shea Terra Organics is proud to not only be one of the first to do so, but also offer the highest quality shea butter directly from the source in Africa. From the start it was Shea Terra Organics’ founder Tammie Umbel’s mission to incorporate ingredients from Africa, like shea butter, into her skin care products to help preserve the habitat of these ingredients while also creating jobs for women in Africa to achieve economic sustainability.

“I knew how amazing shea butter was for the skin but I didn’t even know some of the things it was capable of until our customers started sharing their success stories with me,” explains Umbel. “Just recently I had one woman who at the recommendation of her doctor almost turned to steroid treatment to treat her baby’s horrible eczema but first tried our Shea Gold Shea Butter. After two days, the baby’s skin was clear and the eczema was gone. That amazes even me!”

Not all shea butter is created equally however, and there are many different levels of quality that determine its effectiveness. Umbel’s dedication to high quality and pure ingredients is employed at every step of the shea butter making process and is what sets Shea Terra Organics’ shea butter apart from the rest. In the development of the original Shea Butter line, Umbel and her family of 14 children traveled to Africa to test samples from across the shea butter belt and chose only the highest quality, purest shea butter. When it came to manufacturing, Umbel requested that the machines be heated at a lower temperature. While this creates a lower yield and is more costly, it protects the integrity of the shea butter, which allows it to be more potent and far more effective. Lastly, Umbel offered her shea butter at an affordable price.

“When I first started the line years ago, shea butter was sold at hundreds of dollars per pound. So many people needed shea butter for its’ therapeutic benefits but could not afford it. My goal was to make high quality shea butter affordable to everyone, ” adds Umbel.

While Umbel is continuously discovering new ingredients to incorporate into her skin care line, shea butter remains a core ingredient in many of her products. A few highlights from the shea butter products include:

  • Shea Butter Quenching Hair & Body Oil: A brand new addition to the line, this shea butter oil does double-duty and can be used for the hair and body to help moisturize. It’s available in seven natural scents including Mango, Coffee Bean-Illa, Coconut Lemongrass, Malagasy Limeylang, Bananas & Baobabs, S. African Lavender and Pink Guavas and Pomegranate.
  • Shea Gold Virgin Pressed Shea Butter: Shea Terra Organics’ gold standard 100% shea butter is high in vitamins A & E and can be used to help moisturize and heal skin. This creamy, non-greasy shea butter absorbs quickly into skin and works beneath the surface to repair skin.
  • Bananas & Monkey Bread Baby Butter: This new shea butter is a part of Shea Terra Organic’s new Mama + Baby line that is designed to help naturally protect and nourish baby’s soft skin. Moms can use this 100% natural baby butter featuring two organic shea butters that are high in vitamin A. As an added bonus, it smell delicious!
  • Shea Lip Butter: These lip butters are made up of shea butter, beeswax and essentials oils to offer long lasting relief of cracked, dry lips. The lip butter is available in delicious Menthe Cardamom, Bananas & Baobabs and Menthe Orange flavors.

For more information about Shea Terra Organics, to request samples of Shea Terra Organics’ shea butter products or to coordinate an interview with Umbel, please contact Lauren Verini at lauren@adinfinitumny.com or (212) 693-2150 x311. You can view the entire Shea Terra Organics line at www.sheaterraorganics.com.

About Shea Terra Organics 

For over a decade, Shea Terra Organics’ founder, Tammie Umbel, has been helping native Africans to preserve their wildlife habitats by sharing their indigenous, healing ingredients with the world. Not only do Shea Terra Organics’ premium skin care treatments assist in preservation, they are also the backbone of economic sustainability for many hardworking families across the continent. Unwilling to compromise, Shea Terra Organics uses whole herbs for its potent, synergistic benefits. Learn more at www.sheaterraorganics.com.